Newly-released whitepaper available on Income Access’ social network, betweendrinks.com presents the results of the company’s recently completed affiliate survey and explores the changing affiliate-operator relationship.
Montreal, QC. September 14, 2009—Income Access exclusively releases a whitepaper that investigates affiliate marketing for iGaming, and explores the dynamic and growing relationship between affiliates and operators. This whitepaper, entitled The Modern iGaming Affiliate, is now available as a free download on betweendrinks.com.
Based on a study compiled by Income Access in early 2009, the whitepaper examines: (1) How affiliate organizational structures have changed to suit the growing needs of the iGaming market place, (2) How affiliate management, relationships and reputational factors influence an affiliate’s decision when working with an affiliate program, and (3) How super affiliates approach and evaluate the performance of their campaigns.
“We’re in a unique position to watch the evolution of the iGaming affiliate marketing industry, and the dynamics between operators and affiliates,” said Income Access CEO, Nicky Senyard. “Because of this continuous evolution our goal is to provide operators and affiliates with software tools and relevant industry information that will assist them to maximize their affiliate programme ROI. Our recently released whitepaper is a reflection of this kind of critical information.”
Operators and affiliates alike are invited to visit the Income Access social networking site Betweendrinks.com, where they can join the group “Whitepaper: The Modern iGaming Affiliate” and access the free whitepaper. Income Access will continue to upload more whitepapers in the future, so operators and affiliates can continue to access fresh, relevant industry information.
Betweendrinks.com was developed by Income Access as a social network where the iGaming community can meet, swap ideas and connect.
About Income Access
As a leader of the iGaming industry, Income Access (http://www.incomeaccess.com), is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 80 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet, Bingo.com, mFortune, Parlay, Virtue Fusion, Shoot Jack, Gamerweb, Gambling B2B, Canbet, Devilfish, and Extrabet.
Income Access will be attending the EiG Congress and Expo, booth number 247 (http://www.eigexpo.com/) in September, 2009. Income Access team members, including CEO Nicky Senyard, will be available to meet directly with attendees at the conference venue.
CONTACT INFORMATION:
Nicky Senyard
Income Access
514-849-8595
http://www.incomeaccess.com
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