Income Access Completes Second Round of White Label Updates for Software Partners

The Income Access affiliate software upgrades have been completed for white label partners. Upgraded to version 4.0 of the Income Access software, these partners and their affiliates now enjoy a new interface, graphical reporting, and other advanced features.

MONTREAL, QC. March 6, 2009 – Income Access has completed the second round of affiliate software upgrades for its affiliate network software. Income Access’ white label partners have now received version 4.0 of the Income Access Affiliate software. This will benefit both affiliates and operators using the software, including operators such as Centrebet, Poker Heaven, and Devilfish Poker.

With version 4.0 of the Income Access software affiliates and operators will be able to access critical analytics at a glance, and will enjoy the ease of having all the information they need at their fingertips. This latest release of the software features an entirely new interface and array of marketing tools. New features include a Syntryx widget and PPC tools.

“This round of upgrades is based on feedback from our partners. With it, we’re focussing on providing a software experience that reflects their needs,” said Nicky Senyard, CEO of Income Access. “We’ve incorporated a range of unique new features, designed to improve the earning potential of both operators and affiliates. In addition to new marketing tools, our partners now have enhanced access to our in-depth tracking reports and more intuitive navigation.”

This software release also allows affiliates to track their Google Adwords campaigns through the Affiliate Custom Tracking Tools using PPC reports. In addition to tracking how well specific keywords convert, this helps affiliates to see a range of detailed tracking reports on the players, deposits and revenue being generated by each Adwords advert. Affiliates can also view PPC reports compared against players, to find out which types of players are coming through on which keywords.

With the Syntryx widget, software operators can avail of competitive intelligence to aid in strategic decisions about their affiliate programs. Syntryx offers analytics on how affiliate sites rank in terms of email volume, search engine ranking, link popularity, traffic and influence. Operators can evaluate the potential performance of affiliates and prevent fraud by using this intelligence to verify information provided by affiliates.

Users of the Income Access software will also continue to enjoy other features, such as in-depth tracking reports, advanced program management and communications tools, and flexible commission structures. Along with the new graphical reports and PPC tools, this will offer operators and affiliates a distinct advantage in optimizing their online marketing efforts.

In addition to offering the software as a customizable white label solution, Income Access welcomes operators into the Income Access affiliate network itself.

About Income Access
Since 2002, Income Access has helped both operators and affiliates succeed in the igaming space by leveraging affiliate marketing. Working closely with its partners to provide them with affiliate marketing solutions, tailored to their unique needs, Income Access offers a blend of four services: (1) an affiliate network of over 17,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the igaming industry. Partnered with over 60 operators across all gaming verticals, Income Access works with some of the most trusted names in online gaming, including Bingo.com, Sportingbet, tombola, Ladbrokes, and Centrebet

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