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Oct 3

mFortune Launch Loyalty Shop for Mobile Bingo

by Sal Ciolfi

mFortune Mobile Casino has launched a unique way to reward regular mobile bingo players: the mFortune loyalty shop. The new promotional shop will work in conjunction with the company’s mFortune points, and give players the chance to win a wide range of prizes.

Montreal, QC. October 3, 2012 – mFortune Mobile Casino has launched a unique loyalty shop for mobile bingo games, providing a new way to reward regular players. The loyalty shop will work in conjunction with the weekly bonuses mFortune normally offers, meaning that players can benefit like never before. Launched on October 1st 2012, players buying a bingo ticket will now earn mFortune Points, which they will be able to exchange for a range of gifts, including cash prizes, iPhones, skydive vouchers and a car.

The loyalty shop will give the UK-based operator an outlet to give back millions every year, making this one of the most exciting innovations mobile bingo has ever seen. “We are constantly thinking of new ways to reward our players and we wanted to create something that would allow them to choose the gifts they want. The loyalty shop is the perfect solution, and thus far, focus group testing has been exceptionally positive,” said James Goode, mFortune Head of Marketing.

The loyalty shop will initially be available for bingo, but mFortune plans to expand it to all other casino games, including poker, in the near future. mFortune’s mobile casino games are number one in the UK market, with over £20m in monthly prize payouts, fast payment turnarounds and weekly prize draws. Players are able to access one of mFortune’s 12 exciting casino games from virtually any handset, allowing on-the-go game play that can be conveniently paid through standard mobile billing.

mFortune recently won the award for the Best Mobile Bingo Operator, and the new loyalty shop will provide a foundation for future development and growth within the mobile gaming industry.

About mFortune Mobile Casino
mFortune is a world leader in the mobile casino sector. As a player-centric brand, mFortune focuses on delivering value for players, constantly re-evaluating what constitutes an exceptional player experience. In short, they take the time to know what makes a player tick. Through advancing digital capabilities, technological innovation and player-centric organisation and decision-making, mFortune has grown rapidly. With over 1.6 million players, it has established itself as a dominant force within the eGaming / mGaming industry

James Goode
mFortune Head of Marketing

About Income Access
Income Access is a leading digital marketing company that specialises in providing the iGaming industry with comprehensive marketing and business intelligence on the performance of marketing campaigns. Income Access offers full-service digital marketing solutions, with a wide range of marketing services and expertise, including SEM services, performance marketing management, innovative benchmarking reports, and its analytics-driven tracking and reporting technology.

Income Access is also at the forefront of personalised affiliate management, with cutting-edge affiliate software and a diverse gaming network of 2,000 affiliates across all gaming verticals. Its commitment to information, innovation, and customisation has allowed Income Access to partner with the most trusted names in online gaming, including: Betfred, Gala Coral, Ladbrokes, Sportingbet, Sky Betting & Gaming, Interpartners, Nordic Bet, Deal or No Deal Bingo, Jackpotjoy,,, Tombola, Bet-at-home, Stan James, Victor Chandler, and Pinnacle.

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