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	<title>iGaming News &#187; Search Engine Marketing</title>
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	<description>eGaming Industry News &#124; Income Access</description>
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		<title>Bingo.com to Reveal £200,000 Player Promotion at the Income Access Booth during LAC and IGE</title>
		<link>http://pressroom.incomeaccess.com/1624/2010/01/21/bingo-com-to-reveal-200000-player-promotion-at-the-income-access-booth-during-lac-and-ige/</link>
		<comments>http://pressroom.incomeaccess.com/1624/2010/01/21/bingo-com-to-reveal-200000-player-promotion-at-the-income-access-booth-during-lac-and-ige/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 15:01:44 +0000</pubDate>
		<dc:creator>Janice Scrim</dc:creator>
				<category><![CDATA[Affiliate Programs]]></category>
		<category><![CDATA[Bingo]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[Income Access Software]]></category>
		<category><![CDATA[International Gaming Expo]]></category>
		<category><![CDATA[London Affiliate Conference]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[affiliate management]]></category>
		<category><![CDATA[affiliate marketing software]]></category>
		<category><![CDATA[affiliate network]]></category>
		<category><![CDATA[Affiliate Program]]></category>
		<category><![CDATA[affiliate promotions]]></category>
		<category><![CDATA[affiliate tracking]]></category>
		<category><![CDATA[affiliate tracking software]]></category>
		<category><![CDATA[bingo affiliate programs]]></category>
		<category><![CDATA[bingo.com]]></category>
		<category><![CDATA[bingo.com affiliate program]]></category>
		<category><![CDATA[income access]]></category>
		<category><![CDATA[marketing software]]></category>

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		<description><![CDATA[A favourite with affiliate marketers, Bingo.com will be present at the Income Access booths during the upcoming London Affiliate Conference and the International Gaming Expo in January, 2010.  Find out all about their new bingo platform and the exciting £200,000 in prize money that they’ve put up to celebrate their new games.]]></description>
			<content:encoded><![CDATA[<p></p><p><strong>Montreal, QC. January 21, 2010—</strong><a href="http://www.bingo.com/" target="_blank">Bingo.com</a>, one of the most widely recognized and most visited bingo and entertainment destinations on the Internet, will be partnering with Income Access booths at two of the iGaming industry’s most anticipated events: the <a href="http://www.ige-exhibition.com/104/1300/" target="_blank">International Gaming Expo</a> (IGE) and the <a href="http://www.londonaffiliateconference.com/" target="_blank">London Affiliate Conference</a> (LAC).  Bingo.com representatives will be at the events to share information about their lucrative affiliate program, and to generate excitement about their new player promotion offering £200,000 in prize money.  </p>
<p>Bingo.com has over 1,975,000 registered users, offers affiliates 30% revenue share model, and is now featuring all-new bingo, slots and scratch games.  </p>
<p>Income Access and Bingo.com will be at booth #5270 at IGE, which will be held from January 26-28, 2010 at Earl’s Court. And from the 28th to the 31st of January, they’ll be at LAC in Old Billingsgate at booths #82 and #83. Attendees are invited to drop by the booth to find out more about the Bingo.com <a href="http://www.bingo.com/online/affiliates" target="_blank">affiliate program</a>, and their newest £200,000 player promotion. </p>
<p>“We have a solid relationship with Bingo.com and this conference is a fantastic chance for us to help them reach more affiliates with their message,” said Nicky Senyard, CEO of Income Access. “They have excellent promotions, work closely with their affiliates to ensure success and by using the Income Access software they are able to more effectively strategize their marketing campaigns.”</p>
<p>Attendees of the conferences are encouraged to drop by the Income Access booth to learn more about the Bingo.com affiliate program and their promotions, which can be customized based on an affiliate’s needs. With unique content, promotions, software, games and features, affiliates get all the tools necessary to effectively promote the Bingo.com brand and acquire new players. Affiliates will be able to promote multi-player bingo, slot machines, sweepstakes and a whole lot more.</p>
<p>Players come from all around the world to assemble at Bingo.com to chat, share, play and win. Their most recent design features 100% new bingo games, great slots and scratch games, as well as more than 30 mini-games that players can have fun with while they’re playing bingo. </p>
<p>“Bingo.com has launched an entirely new platform and the players love it,” said Jason Williams, VP of Business Development at Bingo.com. “The time has come to work with the Bingo.com brand and capitalize on this great new gaming system.”</p>
<p>The Bingo.com affiliate program is run using a white label version of the Income Access <a href="http://www.incomeaccess.com/affiliate-marketing-software/affiliate-marketing-software.asp" target="_blank">software solution</a>. This gives Bingo.com the maneuverability to tailor promotions for specific groups or individuals from within their program. In addition, productivity tools are included that allow them to communicate quickly and efficiently with their affiliates on many levels. Creatives can be distributed to the entire program or to groups, and special promotions can by conveyed to anyone involved. The Income Access software features a great number of reporting categories that allow the operator and its affiliates to <a href="http://www.incomeaccess.com/affiliate-marketing-software/affiliate-tracking-software.asp" target="_blank">track their earnings</a> and monitor campaigns, so that successes can be examined and less-successful campaigns can be adjusted. </p>
<p><strong>About Bingo.com</strong><br />
Bingo.com is one of the largest online bingo halls in the UK, boasting a community of over 1,975,000 members! Players have the opportunity to have fun, meet friends and chat with bingo players from the U.K. and around the world &#8211; 24 hours a day. There are also huge JACKPOT bingo games on a daily basis! In addition to a wide range of slots games, Bingo.com offers players the choice of the North American style 75 ball bingo, European style 90 ball bingo game, and a brand new 80 ball bingo version.</p>
<p><strong>Contact Information</strong><br />
Jason Williams, VP of Business Development<br />
Jason@bingo.com<br />
+442075880513</p>
<p>Tyler Pedrotti<br />
 tyler@bingo.com<br />
+16046940300</p>
<p><strong>About Income Access</strong><br />
Income Access is a solutions company, a one-stop shop for all your marketing needs, with 50 staff in three countries, working with over 80 of the industry&#8217;s leading brands.  Since its inception in 2002, Income Access has evolved from an affiliate network and software company to a full scale marketing solutions provider to the iGaming industry that includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying.  Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet, Bingo.com, Parlay, Stan James and Virtue Fusion. </p>
<p><strong>Contact Information</strong><br />
Nicky Senyard<br />
Income Access<br />
 +1 514 849 8595<br />
http://www.incomeaccess.com</p>
<p><strong>###</strong></p>
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		<title>Income Access to Present Six New Integration Options at LAC</title>
		<link>http://pressroom.incomeaccess.com/1576/2010/01/13/income-access-to-present-six-new-integration-options-at-lac/</link>
		<comments>http://pressroom.incomeaccess.com/1576/2010/01/13/income-access-to-present-six-new-integration-options-at-lac/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 14:42:44 +0000</pubDate>
		<dc:creator>Janice Scrim</dc:creator>
				<category><![CDATA[Affiliate Programs]]></category>
		<category><![CDATA[Bingo]]></category>
		<category><![CDATA[Casino]]></category>
		<category><![CDATA[Conferences]]></category>
		<category><![CDATA[International Gaming Expo]]></category>
		<category><![CDATA[London Affiliate Conference]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[iGaming]]></category>
		<category><![CDATA[income access]]></category>
		<category><![CDATA[LAC]]></category>

		<guid isPermaLink="false">http://pressroom.incomeaccess.com/?p=1576</guid>
		<description><![CDATA[Income Access will be attending the London Affiliate Conference between January 28 and 31 to give software demonstrations, reveal new integration options—and offer affiliates the chance to enter a prize draw to win one of many exciting prizes, including a trip for two to Mallorca!]]></description>
			<content:encoded><![CDATA[<p></p><p><strong>Montreal, QC.  January 13, 2010</strong>—Income Access is set to attend the <a href="http://www.londonaffiliateconference.com/" target="_blank">London Affiliate Conferenc</a>e (LAC), where they will be presenting their complete marketing solution for the iGaming industry, live affiliate software demonstrations as well as their full range of integration options that can be leveraged to fit any operator’s business model.  </p>
<p>From January 28-31, Income Access will be at booths #82 and #83, where CEO Nicky Senyard, Director of Affiliate Marketing Sara Wolde Gabriel, Director of Client Relations (Software Licensees) Kristyn Gaffney and Affiliate Manager Erica Anderson will be available to meet and greet with operators and affiliates alike.  </p>
<p>Many of Income Access’ partners are getting involved this year, and would love to connect with affiliates.  GoWild Casino, Extrabet, Luxbet, Heaven Affiliates, Bingo.com and Parlay Affiliates are some featured clients who wish to connect with affiliates about their affiliate programs and various exciting promotions.  </p>
<p>More than fourteen affiliate programs will be featured in a video and in printed handouts, with many representatives on site to discuss potential partnerships with affiliates and special deals.  Affiliates are encouraged to make appointments with affiliate managers by leaving a note or business card in the message center that will be at the Income Access booth. Betweendrinks.com, our social media site, is also featuring special content in preparation for the London Affiliate Conference.</p>
<p>Affiliates are encouraged to drop by the Income Access booth to take part in a drawing for the chance to win one of many exciting prizes.  Up for grabs are a Blackberry Smartphone offered by mFortune, a netbook computer offered by Canbet, an Apple iTouch offered by Market-ace and even a trip for two (flights and hotel) to Mallorca, being offered by Gambling B2B.  Income Access’ partners will be offering many other prizes.  To participate in the drawing, affiliates should stop by the booth to drop off a business card or contact info.  </p>
<p>“We’ve teamed up with many of our partners at the booth, and are eager to touch base with new and existing affiliates,” said Income Access CEO, Nicky Senyard.  “We’ll also be taking the opportunity to reach out to new operators who are looking for a software solution and flexible integration options.  Our team will be giving many software demonstrations, so it’s the perfect opportunity for affiliates and operators to find how the Income Access solution can be leveraged to meet their specific needs.”  </p>
<p>Income Access has evolved from an affiliate marketing software provider, to a company offering complete marketing solutions.  Over and above offering its <a href="http://www.incomeaccess.com/affiliate-marketing-software/" target="_blank">award-winning software</a>, Income Access features an affiliate network, affiliate management, <a href="http://www.incomeaccess.com/igaming-sem-agency/" target="_blank">SEM services</a>, online marketing development and media buying.</p>
<p>Operators are encouraged to meet up with Nicky, Sara, Kristyn and Erica at LAC, and find out all about our customizable integration options.  No matter the size or type of your affiliate program, Income Access offers six marketing management options that can be personalized to fit your business.  Ask us about our iGaming software platforms, which include (1) Single Product, (2) Multiple Products, (3) Private Labeling, (4) Network, (5) Territory, and (6) Brand.</p>
<p>There will also be plenty of free conference swag being given away at booths #82 and #83, giving everyone just one more reason to meet up with Income Access and its partners at one of the most anticipated iGaming events of the year.  </p>
<p><strong>About Income Access</strong><br />
As a leader of the iGaming industry, Income Access is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 80 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet and Bingo.com.  </p>
<p><strong>CONTACT INFORMATION</strong><br />
Nicky Senyard<br />
Income Access<br />
514-849-8595<br />
www.incomeaccess.com</p>
<p><strong>###</strong></p>
]]></content:encoded>
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		<title>Income Access Now Providing Integrated Marketing Solutions for betinternet</title>
		<link>http://pressroom.incomeaccess.com/1082/2009/08/10/income-access-now-providing-integrated-marketing-solutions-for-betinternet/</link>
		<comments>http://pressroom.incomeaccess.com/1082/2009/08/10/income-access-now-providing-integrated-marketing-solutions-for-betinternet/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 18:21:21 +0000</pubDate>
		<dc:creator>The Income Access Team</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[affiliate management]]></category>
		<category><![CDATA[affiliate software]]></category>
		<category><![CDATA[betinternet]]></category>
		<category><![CDATA[Casino]]></category>
		<category><![CDATA[income access]]></category>
		<category><![CDATA[online gaming]]></category>
		<category><![CDATA[Poker]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[sportsbook]]></category>
		<category><![CDATA[total online marketing solution]]></category>

		<guid isPermaLink="false">http://pressroom.incomeaccess.com/?p=1082</guid>
		<description><![CDATA[Now that Income Access is now offering a total online marketing solutions package to iGaming clients, betinternet has added Income Access’ search engine marketing and situational analysis to their existing affiliate management program.   
Montreal, QC. Aug. 10, 2009 – Leading iGaming company, betinternet ,  has enlisted Income Access to provide integrated online marketing  [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><em>Now that Income Access is now offering a total online marketing solutions package to iGaming clients, betinternet has added Income Access’ search engine marketing and situational analysis to their existing affiliate management program.  </em><span id="more-1082"></span> </p>
<p><strong>Montreal, QC. Aug. 10, 2009 –</strong> Leading iGaming company, <strong><a href="http://www.betinternet.com/" target="_blank">betinternet </a></strong>,  has enlisted <strong><a href="http://www.incomeaccess.com/" target="_blank">Income Access</a></strong> to provide integrated online marketing  solutions. Through this deal, betinternet will benefit from situational analysis and search engine marketing services. Income Access will also continue to provide affiliate marketing solutions, providing betinternet and its affiliates with advanced tracking reports, dynamic tools, and dedicated support.</p>
<p>The new integrated online marketing solution from Income Access includes search engine marketing, media buying, web design, public relations, content strategy, situational analysis and affiliate software marketing. Income Access works closely with its partners to tailor a blend of these services for their specific needs and goals.</p>
<p>betinternet is looking to take advantage of additional revenue-related opportunities in the online gaming sector by blending affiliate marketing, situational analysis and SEM services. Through Income Access’ situational analysis, betinternet  will be able to define identify business opportunities with other related and relevant brands in the iGaming sector.</p>
<p>The Income Access <strong><a href="http://www.incomeaccess.com/igaming-sem-agency/" target="_blank">SEM agency</a></strong> will work with betinternet to build custom Adwords campaigns that feature targeted keyword sets, PPC ads, and landing pages. By working with the Income Access SEM agency, betinternet will enjoy in-depth PPC performance reports and ongoing campaign optimization, helping them maximize the ROI of their Adwords campaigns.</p>
<p>“Income Access is looking forward to helping betinternet meet more of its business goals,” said Nicky Senyard, CEO of Income Access. “Through our integrated marketing solutions, we will be able to provide betinternet with added intelligence on the performance of their online marketing campaigns, as well as many opportunities available to them.”</p>
<p>Betiternet and its affiliates will also continue to enjoy the advance tracking and campaign management tools of the Income Access <strong><a href="http://incomeaccess.com/affiliate-marketing-software/" target="_blank">affiliate software</a></strong>. Featuring a variety of administrative features and tracking reports, the Income Access software provides betinternet with the resources to maximize the performance of their <strong><a href="http://www.betinternet.com/en/affiliates/index.html" target="_blank">affiliate program</a></strong>.</p>
<p>It also offers betinternet affiliates a variety of tracking reports and advanced marketing tools to help them optimize their own online marketing efforts. Affiliates can contact the betinternet affiliate team at affiliates (at) betinternet.com with any queries, and register for the program here: <strong><a href="http://affiliates.betinternet.com/registration.asp" target="_blank">http://affiliates.betinternet.com/registration.asp</a></strong></p>
<p>Completely brandable and customizable, the Income Access affiliate software allows iGaming operators to extend their brand experience to affiliates. The same software that powers the Income Access <strong><a href="http://incomeaccess.com/network_benefits.asp" target="_blank">affiliate network</a></strong>, it is updated regularly to meet the needs of the iGaming marketplace. Featuring a variety of in-depth tracking reports and marketing tools, the Income Access software offers both operators and affiliates the resources they need to maximize the return of their online marketing campaigns.</p>
<p><strong>About betinternet.com</strong><br />
betinternet.com is one of the leading names in online gaming, renowned as a top sports betting brand and also home to exciting live casino and games products. betinternet’s dedicated affiliate management and secure, in-depth stats reporting provide you with the support that you need to successfully reap big earnings. For more information visit http://www.betinternet.com/en/affiliates/whyjoin.html</p>
<p><strong>About Income Access</strong><br />
Since 2002, Income Access has helped both operators and affiliates succeed in the iGaming space by leveraging affiliate marketing. Working closely with its partners to provide them with integrated affiliate marketing software and solutions tailored to their unique needs, Income Access offers a blend of four services:  (1) an affiliate network of over 18,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the igaming industry. Partnered with over 60 operators across all gaming verticals, Income Access works with some of the most trusted names in online gaming, including Bingo.com, Sportingbet, Ladbrokes, and Centrebet.</p>
<p><strong>###</strong></p>
]]></content:encoded>
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		<title>Online Bingo Week at Income Access</title>
		<link>http://pressroom.incomeaccess.com/1044/2009/07/16/online-bingo-week-at-income-access/</link>
		<comments>http://pressroom.incomeaccess.com/1044/2009/07/16/online-bingo-week-at-income-access/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 17:24:15 +0000</pubDate>
		<dc:creator>The Income Access Team</dc:creator>
				<category><![CDATA[Bingo]]></category>
		<category><![CDATA[Casino]]></category>
		<category><![CDATA[Income Access Network]]></category>
		<category><![CDATA[Income Access Software]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://pressroom.incomeaccess.com/?p=1044</guid>
		<description><![CDATA[It’s Bingo Week at Income Access, featuring bingo-related topics and special features of our bingo partners.  A leader in the industry, Income Access has won the Bullet Bingo Conference’s award for Best Bingo Affiliate Program 2 years in a row.
MONTREAL, QC. July 15, 2009 – Income Access, the leading provider of affiliate marketing software [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><em>It’s Bingo Week at Income Access, featuring bingo-related topics and special features of our bingo partners.  A leader in the industry, Income Access has won the Bullet Bingo Conference’s award for Best Bingo Affiliate Program 2 years in a row.</em><span id="more-1044"></span></p>
<p><strong>MONTREAL, QC. July 15, 2009 –</strong> <a href="http://www.incomeaccess.com"><strong>Income Access</strong></a>, the leading provider of affiliate marketing software and solutions to the iGaming industry, invites you to celebrate Bingo Week from July 20th to 24th, 2009.  The celebration comes in response to Income Access winning the Best Bingo Affiliate Program award at the Bullet Bingo conference two years in a row.  Income Access’ Bingo Week will feature a series of special how-to articles on their <a href="http://blog.incomeaccess.com"><strong>blog</strong></a>, ranging from beginner to advanced topics, all related to promoting bingo. </p>
<p>The Bingo Week articles will cover topics such as what affiliates need to know about bingo commissions, the advantages and disadvantages of different strategies, what bingo affiliates should know about negative rollover, and tips for how to negotiate a deal with a bingo merchant.  Additionally, the articles will provide tips about how Income Access <a href="http://incomeaccess.com/software-overview.asp"><strong>affiliate software</strong></a> can be used by bingo affiliates to optimize their marketing efforts and leverage their stats to negotiate a better commission deal.</p>
<p>“As the industry has flourished in recent years, affiliate interest in online bingo has grown phenomenally,” said Nicky Senyard, CEO of Income Access. “Bingo Week at Income Access is our way of supporting these affiliates, whether they’re new or already well-established. We want to offer them resources they can use to better promote online bingo room, and look forward to helping them succeed in this booming vertical.”</p>
<p>The Best Affiliate Program of 2009 award was presented to Income Access CEO, Nicky Senyard, during an Awards ceremony June 16th at the 4th annual Online Bingo Summit at the Millennium Gloucester Hotel in Knightsbridge, London.   The nominees were chosen by a panel of industry insiders and winners were elected by attendees of the Online Bingo Summit. This win marks the second year in a row that Income Access has taken home the coveted prize.  </p>
<p>Income Access is a provider of integrated marketing software and solutions to the iGaming industry. The company offers affiliate marketing software, an affiliate network, and an <a href="http://incomeaccess.com/sem_agency.asp"><strong>SEM agency</strong></a> specifically for the iGaming industry.   Income Access works with a variety of strong bingo merchants including Virtue Fusion (Virtue Affiliates WL), Market-ace (JackpotJoy and Sun Bingo), Bingo.com, tombola, and The Gaming Network.</p>
<p><strong>About Income Access</strong><br />
Income Access offers its clients integrated marketing and software solutions which support operators and their affiliates in iGaming.  Specifically for the online bingo sector, the software provides operators with the flexibility to set up a variety of commission structures and set specific affiliate groups, allowing them to offer unique player promotions and track ROI by selected groups.<br />
Income Access already works with some of the biggest names in the Online Bingo world, as both a software provider and as an affiliate marketing agency.    For more information about Income Access Bingo Affiliate Programs (including Bingo.com, tombola, Virtue Affiliates, and Market-ace) please visit:   <a href="http://www.incomeaccess.com/bingoaffiliateprograms.asp"><strong>http://www.incomeaccess.com/bingoaffiliateprograms.asp</strong></a></p>
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		<title>Income Access Launches SEM Strategies for UK, Irish, and Austrian Markets</title>
		<link>http://pressroom.incomeaccess.com/1002/2009/06/11/income-access-launches-sem-strategies-for-uk-irish-and-austrian-markets/</link>
		<comments>http://pressroom.incomeaccess.com/1002/2009/06/11/income-access-launches-sem-strategies-for-uk-irish-and-austrian-markets/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 16:48:23 +0000</pubDate>
		<dc:creator>The Income Access Team</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Affiliate Program]]></category>
		<category><![CDATA[affiliate software]]></category>
		<category><![CDATA[Austria]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[Ireland]]></category>
		<category><![CDATA[online gambling]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://pressroom.incomeaccess.com/?p=1002</guid>
		<description><![CDATA[Now that Google has re-opened Adwords in the UK, Austria and Ireland, the Income Access Search Engine Marketing Agency has launched a series of tools that operators and their affiliates can use to engage these markets. 
MONTREAL, June 11, 2009 – The Income Access SEM Agency has launched a new series of strategies for the [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><em>Now that Google has re-opened Adwords in the UK, Austria and Ireland, the Income Access Search Engine Marketing Agency has launched a series of tools that operators and their affiliates can use to engage these markets. </em><span id="more-1002"></span></p>
<p><strong>MONTREAL, June 11, 2009 –</strong> The <strong><a href="http://incomeaccess.com/sem_agency.asp">Income Access SEM Agency</a></strong> has launched a new series of strategies for the UK, Austrian, and Irish markets by launching a series of PPC strategies for operators and affiliates. Through the Income Access SEM Agency, igaming operators targeting these markets will enjoy optimized campaign management, dedicated Adwords support and comprehensive PPC tracking.</p>
<p>As the UK, Austrian, and Irish Adwords markets have matured, Income Access has launched a series of strategies tailored for each market. iGaming operators targeting these markets can now benefit from a comprehensive Adwords campaigns that are optimized for each of their verticals and each of their target markets.</p>
<p>Through the Income Access SEM agency, igaming operators can maximize the ROI of their Adwords campaigns. The Income Access team works with igaming operators to build custom Adwords campaigns that feature targeted keyword sets, PPC ads, and landing pages. These campaigns are then monitored and optimized on an ongoing basis to ensure that operators receive a maximum return on their PPC spend.</p>
<p>Operators using the <strong><a href="http://incomeaccess.com/software-overview.asp">Income Access affiliate software</a></strong> can also offer their affiliate a range of advanced <strong><a href="http://incomeaccess.com/ppc_reporting.asp">PPC tracking tools</a></strong> that help them track the lifetime value of each new player. Through the Income Access <strong><a href="http://incomeaccess.com/analytics.asp">Affiliate Custom Tracking tools</a></strong>, users can track how well certain keywords convert in a referral, and measure the lifetime value of players coming through on different keywords.</p>
<p>“As these three markets have matured, it’s become clear that igaming operators need a PPC solution that can target campaigns according to vertical and country,” said Nicky Senyard, CEO of Income Access. “Through our SEM Agency, Income Access is offering operators the opportunity to develop highly targeted Adwords campaigns that will attract the kind of players they are looking to acquire from each market.”</p>
<p>The UK, Austria, and Ireland are the first jurisdictions to see Adwords re-opened to online gaming. Google re-opened Adwords to online gambling in the UK in December 2008, and Ireland and Austria in April 2009. Those interested in a comprehensive SEM resource to quickly and efficiently engage these markets should visit: <strong><a href="http://incomeaccess.com/sem_agency.asp">http://incomeaccess.com/sem_agency.asp</a></strong>.</p>
<p><strong>About Income Access</strong><br />
A provider of integrated affiliate marketing software and solutions to the igaming industry since 2002, Income Access offers four types services: (1) an affiliate network of over 18,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the igaming industry. Having partnered with over 60 operators across all gaming verticals, Income Access works with some of the most trusted names in online gaming, including Bingo.com, Ladbrokes, Market-Ace and Centrebet.</p>
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		<title>Income Access Offers Advanced Tracking Tools to iGaming Operators and Affiliates in the Austrian and Irish Markets</title>
		<link>http://pressroom.incomeaccess.com/960/2009/04/28/income-access-offers-advanced-tracking-tools-to-igaming-operators-and-affiliates-in-the-austrian-and-irish-markets/</link>
		<comments>http://pressroom.incomeaccess.com/960/2009/04/28/income-access-offers-advanced-tracking-tools-to-igaming-operators-and-affiliates-in-the-austrian-and-irish-markets/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 14:58:52 +0000</pubDate>
		<dc:creator>The Income Access Team</dc:creator>
				<category><![CDATA[Income Access Network]]></category>
		<category><![CDATA[Income Access Software]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[affiliate marketing]]></category>
		<category><![CDATA[Affiliate Program]]></category>
		<category><![CDATA[affiliate software]]></category>
		<category><![CDATA[Austria]]></category>
		<category><![CDATA[gaming affiliates]]></category>
		<category><![CDATA[google adwords]]></category>
		<category><![CDATA[income access]]></category>
		<category><![CDATA[Ireland]]></category>
		<category><![CDATA[online betting]]></category>
		<category><![CDATA[online casino]]></category>
		<category><![CDATA[online gambling]]></category>
		<category><![CDATA[online gaming]]></category>
		<category><![CDATA[pay per click]]></category>
		<category><![CDATA[software solution]]></category>
		<category><![CDATA[UK]]></category>
		<category><![CDATA[white label]]></category>

		<guid isPermaLink="false">http://pressroom.incomeaccess.com/?p=960</guid>
		<description><![CDATA[Now that Google has re-opened Adwords in Austria and Ireland, Income Access is offering operators and affiliates fast tracking of campaigns, as well as enhanced PPC reporting tools that track the lifetime performance of keywords with their advanced affiliate software.
MONTREAL, April 28, 2009 – Google has re-opened Adwords to online gambling operators and affiliates in [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><em>Now that Google has re-opened Adwords in Austria and Ireland, Income Access is offering operators and affiliates fast tracking of campaigns, as well as enhanced PPC reporting tools that track the lifetime performance of keywords with their advanced affiliate software.</em><span id="more-960"></span></p>
<p><strong>MONTREAL, April 28, 2009 –</strong> Google has re-opened Adwords to online gambling operators and affiliates in Ireland and Austria. Gaming operators and affiliates using the Income Access affiliate software can take advantage of this development by using the range of advanced PPC tracking specifically designed to help optimize and <a href="http://incomeaccess.com/software-overview.asp"><strong>track the performance of their Adwords campaigns</strong></a>. The announcement of the reintroduction of Adwords in Austria and Ireland follow similar news for the UK market in late 2008.</p>
<p>For operators with an existing license in these markets, Google will now allow them to start campaigns in Austria and Ireland. Income Access will also be helping these partners to fast-track their white-listing process with Google Adwords. Furthermore, Income Access can manage the operators’ campaigns directly, or provide them with assistance in getting white-listed and starting their campaigns.</p>
<p>Affiliates promoting operators that are white-listed in these jurisdictions will also be able to leverage Google Adwords as a traffic source. Through the <a href="http://incomeaccess.com/analytics.asp"><strong>Income Access Affiliate Custom Tracking tools</strong></a>, these affiliates can track how certain keywords convert in a referral. Affiliates can also view their PPC reports against the players that come in and discover which types of players are coming through on which keywords, and learn about their lifecycle.</p>
<p>&#8220;Seeing two more Adwords jurisdictions open up to online gaming shows how the industry has matured,&#8221; said Nicky Senyard, CEO of Income Access. &#8220;These changes in Google’s policy represent a significant opportunity for operators and affiliates to boost their traffic. Through our SEM Agency, Income Access offers both parties all the support they need to become white-listed in these jurisdictions and deploy Adwords campaigns that are optimized for the igaming marketplace.&#8221;</p>
<p>With the PPC tracking tools of the Income Access affiliate software, operators and affiliates marketing to the Austrian and Irish markets can track how well each keyword converts into a referral. These tools will be available to members of the Income Access affiliate network, as well as third-parties using the Income Access software to power their in-house affiliate program.</p>
<p>The PPC tools are part of Income Access’s newly launched Search Engine Marketing Agency for the iGaming industry. More information about <a href="http://incomeaccess.com/sem_agency.asp"><strong>Income Access SEM Agency can be found here</strong></a>.</p>
<p><strong>About Income Access</strong><br />
Working closely with its partners to help them succeed in the igaming space, Income Access has been helping both operators and affiliates leverage affiliate marketing since 2002. Offering a blend of four types of services, Income Access provides affiliate marketing solutions tailored to the unique needs of its partners: (1) an affiliate network of over 17,000 gaming affiliates, (2) affiliate management services, (3) white label affiliate marketing software, and (4) an SEM agency specifically for the igaming industry. Partnering with over 60 operators since its inception, Income Access works with some of the most trusted names in online gaming, such as Bingo.com, Ladbrokes, Market-Ace, Victor Chandler, and Game Account.</p>
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		<title>Ecom Access Relaunches Wesbite with CEO Blog</title>
		<link>http://pressroom.incomeaccess.com/257/2009/02/16/ecom-access-relaunches-wesbite-with-ceo-blog/</link>
		<comments>http://pressroom.incomeaccess.com/257/2009/02/16/ecom-access-relaunches-wesbite-with-ceo-blog/#comments</comments>
		<pubDate>Mon, 16 Feb 2009 17:38:10 +0000</pubDate>
		<dc:creator>The Income Access Team</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Ecom Access]]></category>
		<category><![CDATA[EcomAccess]]></category>
		<category><![CDATA[Nicky Senyard]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Website]]></category>

		<guid isPermaLink="false">http://blog.incomeaccess.com/?p=257</guid>
		<description><![CDATA[ The online marketing agency, Ecom Access, has relaunched their website to feature new services. The new site also includes a blog from the CEO.
Montreal, QC (PRWEB) February 16, 2009 &#8211; Ecom Access, a leading online marketing agency, is pleased to announce the relaunch of their website www.ecomaccess.com. The new website design emphasizes the new [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><em> The online marketing agency, Ecom Access, has relaunched their website to feature new services. The new site also includes a blog from the CEO.</em><span id="more-257"></span></p>
<p><strong>Montreal, QC (PRWEB) February 16, 2009 &#8211;</strong> Ecom Access, a leading online marketing agency, is pleased to announce the relaunch of their website <a href="http://www.ecomaccess.com" target="_blank">www.ecomaccess.com</a>. The new website design emphasizes the new services offered by Ecom Access and includes a blog from the CEO, complete with video (<a href="http://ecomaccess.com/blog/" target="_blank">http://ecomaccess.com/blog/</a>).</p>
<p>The parent company of two leading affiliate marketing agencies, Ecom Access has grown to offer a range of other services, and this new site design aims to increase awareness of these other services, including search engine marketing and social media services. Through their <a href="http://ecomaccess.com/search-engine-marketing/" target="_blank">search engine marketing services</a> Ecom Access offers both PPC and SEO services. Also, their <a href="http://ecomaccess.com/social-media/">social media solutions</a> feature both community engagement and community building.</p>
<p>&#8220;Over the years, we&#8217;ve grown exponentially, and so have the range of our services,&#8221; said Nicky Senyard, CEO of Ecom Access. &#8220;We wanted to make our partners explicitly aware of all the various levels of support we can offer them, and this site redesign does just that.&#8221;</p>
<p>The company will also continue to offer affiliate marketing solutions through its subsidiaries, Share Results and Income Access. While Share Results caters to the retail sector, Income Access specializes in the igaming industry. Both subsidiaries offer four types of services: an affiliate network, affiliate program management, PPC support and management, and white label affiliate software that features in-depth tracking reports.</p>
<p>The Ecom Access site also now features a blog from the CEO, where she will explore issues relating to the modern marketer. In addition to conventional written posts, video interviews with Nicky Senyard can also be found on her blog.</p>
<p>&#8220;I am delighted to be able to share our knowledge and experience via the new blog,&#8221; added Nicky Senyard. &#8220;Online marketing is in a constant state of evolution, so communicating with our client base and the marketplace at large is something that is very important to us.&#8221;</p>
<p>To learn more about Ecom Access and their range of online marketing solutions, visit <a href="http://ecomaccess.com/">http://ecomaccess.com/</a> or contact info(at)ecomaccess.com.</p>
<p><strong>About Ecom Access</strong><br />
A privately held company located in downtown Montreal, Ecom Access (www.ecomaccess.com) has been helping ecommerce merchants generate sales since 2002. Originally founded to provide affiliate marketing solutions, the company has since grown into a full-service online marketing agency, offering complete solutions across three main areas: search engine marketing, affiliate marketing, and social media.</p>
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