Income Access Press Room

CAESARS Bingo Online Has Arrived!

Mark John Hiemstra — Mon, 15 Mar 2010 18:04:22 +0000

London, England, March 16, 2010-Market-ace, the official affiliate programme for Jackpotjoy and Sun Bingo is pleased to announce the launch of CAESARS Bingo Online.

CaesarsBingo.com is brought to you by Harrah’s Entertainment, Inc. – The world’s largest provider of branded casino entertainment – with history in gaming stretching back over 71 years!

CaesarsBingo.com is committed to providing the casino entertainment quality and value expected from any of Harrah’s Entertainment resorts with a wide variety of slots and casino games as well as 75 and 90 bingo rooms.

To celebrate its launch, CAESARS Bingo online in conjunction with market-ace is offering a generous ‘Launch Offer’ of 50% Revenue Share for March and April – no tiers or targets!

CAESARS Bingo Online is only available at market-ace.com so don’t miss out and get promoting one of the most trusted and recognised gaming brand.

About Market Ace

Market-ace is the official affiliate program for the top UK gaming brands Jackpotjoy, Sun Bingo, News of the World Bingo, CAESARS Bingo Online and the Spanish Botemania.The new partnership with CAESARS Bingo Online offers yet more potential for growth to our affiliates and we are delighted to launch CAESARS Bingo Online affiliate programme.

Devilfish Unveils Unique “Double Exposure” Blackjack Game Allowing Players to See Both Dealer Cards

Mark John Hiemstra — Mon, 15 Mar 2010 13:31:54 +0000

Montreal, QC. March 15, 2010—Devilfish Casino has just launched a new innovation in online blackjack: Double Exposure, where both of the dealer’s cards are revealed to players. In addition, six seats at the European Masters of Blackjack event are up for grabs during March, April and May, where the winners of the tournament will earn cash prizes and the top spot will walk away with €6,000.

Unlike traditional blackjack, in Double Exposure blackjack, both of the dealer’s cards are revealed, allowing the player to make a more educated decision on whether to hit, stay, double down or split. In the world of blackjack, this makes for a major player intrigue, as it significantly increases player knowledge and thus changes the game’s strategy in a very interesting way.

Devilfish Partners will be unveiling a new series of Double Exposure blackjack banners, commission incentives and an original interview with Dave “Devilfish” Ulliott discussing his history as a pro blackjack player, with additional tips on how to be a better blackjack player.

“We are extremely confident that this will be a great promotion for our affiliates,” said Paul Barnes of Devilfish Partners. “This is a brand new innovation in the way that online blackjack is played and opens up the door for a lot of new players. And with the chance to win a seat at the European Masters of Blackjack event, we are certain that we’re going to be seeing a lot of traffic by way of our affiliates.”

Coinciding with the launch of Double Exposure blackjack, Devilfish has unveiled a major promotion surrounding the European Masters of Blackjack event taking place in Sunny Beach, Bulgaria from July 28th to August 1st, 2010. Six players will compete for the title of the European Master of Blackjack (EMOB), with all six guaranteed a cash prize, from €500 for 6th place up to €6,000 for the winner. Two seats at EMOB will be won in March, April and May, for (1) the player with the best payout percentage during the month and (2) the player who plays the most blackjack during the month.

“We’re thrilled to be working with Devilfish to unveil Double Exposure blackjack, a truly original and compelling twist to this well-loved game,” said Nicky Senyard, CEO of Income Access. “A valued long-term partner, Devilfish continues to bring the kind of genuine innovation that keeps players and affiliates excited month after month.”

Devilfish uses a white label version of the Income Access affiliate marketing software solution to power their affiliate program. Accurate reporting and detailed statistics are available at a glance, and ensures that affiliates have the information they need to build and maintain successful affiliate marketing campaigns. Using the Income Access software allows Devilfish Partners to extend their brand experience and marketing knowledge to their affiliates.

About Devilfish.com
Devilfish Poker and Casino are operated by Entraction Operation Ltd (former 24hPAY Ltd), Malta. The company provides different gaming services in cooperation with leading software providers to bring our players the best possible gaming experience. Devilfish Gaming Plc (Ticker “DEVP”) takes its name from the well known poker professional David “Devilfish” Ulliott, who is active in promoting the business. Ulliott is one of Europe’s best known, entertaining and recognised poker players with many large wins including World Series of Poker and World Poker Tour titles to his name. The company is publicly quoted, having floated on London’s PLUS market in March 2008. The company does not accept wagers from the U.S.A.

About Income Access
As a leader of the iGaming industry, Income Access is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 80 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet and Bingo.com.

CONTACT INFORMATION
Nicky Senyard
Income Access
514-849-8595
www.incomeaccess.com

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Luxbet Offers Affiliates New Player Promotion Giving a Free Jersey to Australian Players Depositing $150 or More

Mark John Hiemstra — Thu, 11 Mar 2010 21:19:59 +0000

Montreal, QC. March 11, 2010—Affiliates in the Luxbet affiliate program have one more reason to promote this program. Luxbet is offering players a free 2010 jersey of their favourite Aussie Rules, Rugby League or Rugby Union team. The offer is available to all players in Australia who deposit $150 or more on sign up. New affiliates are encouraged to sign up to the Luxbet affiliate program to take advantage of this player promotion.

From now until Sunday, May 16, 2010, all players from Australia on the Luxbet site who meet the deposit requirements will be able to choose a jersey from their favourite team. This is an excellent promotion for all affiliates who promote the Luxbet brand and are looking for another way to send traffic to the Luxbet site, especially with the start of the AFL and NRL seasons coming up soon. The jerseys are valued at $160 each.

“There is no denying the popularity of these jerseys and we’re confident that our players will jump at the opportunity to get one of these stylish guernseys,” said Damon Robbins, Affiliate Manager of the Luxbet Affiliate program. “This is a great time for affiliates to promote what is sure to be a popular and profitable player promotion.”

There are already good reasons to promote the Luxbet brand. Affiliates can take advantage of some of the most popular player promotions in Australia with the LuxDiv and Best of the Best products, which are top picks for discerning punters.

Luxbet is a white label client of Income Access, and uses the affiliate marketing software solution to provide their affiliates with in-depth reporting, customisable language settings and advanced marketing and communication tools to aid in the development of successful affiliate programs. Designed to create greater transparency between operators and their affiliates, the Income Access software solution sets the industry standard for affiliate marketing software.

“The Luxbet affiliate program has seen some impressive growth since they started out just a few months ago,” said Nicky Senyard, CEO of Income Access. “And that is obviously due to the fact that they are providing affiliates with great player promotions, which translate into excellent marketing opportunities.”

About Luxbet
Luxbet.com is a racing and sports corporate bookmaking operation, licensed by the Northern Territory Racing Commission and launched in September 2008. Upon launching, Luxbet.com immediately vowed to ‘change the game’ – raising the bar for customer service and member privileges in the world of phone and internet betting. Luxbet.com’s offers a wide variety of sports, racing and special events betting, along with delivering a distinctive website and first-class call centre. Luxbet is a division of Tabcorp, one of Australia’s leading gambling and entertainment groups.

CONTACT INFORMATION
Affiliate Marketing Team
affiliates@luxbetaffiliates.com.au

About Income Access
Income Access is a solutions company, a one-stop shop for all your marketing needs, with 50 staff in three countries, working with over 80 of the industry’s leading brands. Since its inception in 2002, Income Access has evolved from an affiliate network and software company to a full scale marketing solutions provider to the iGaming industry that includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet, Bingo.com, Parlay, and Virtue Fusion.

Contact Information
Nicky Senyard
Income Access
+1 514 849 8595
http://www.incomeaccess.com

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Beast Affiliates Launches Affiliate Program for Shootjack.com and BingoHour.com with 35% Revenue Share for Life

Janice Scrim — Mon, 08 Mar 2010 17:12:31 +0000

Montreal, QC. March 8, 2010—Beast Affiliates, a white label client of software solutions company Income Access, is pleased to announce the launch of its affiliate program for two of the most popular online gaming brands in the UK: www.Shootjack.com and www.BingoHour.com.

An exclusive deal for Income Access affiliates offers 35% revenue share, plus £5 CPA per player if they send more than five new depositing players in March 2010. Plus, when affiliates sign up for the Beast Affiliates program, they can earn up to £100 over and above the 35% revenue share this March.

Beast Affiliates is also offering 35% revenue share for life to any other affiliate who registers and sends at least one player this March.

“This is a great opportunity for affiliates to promote a unique and popular offering to their players, such as live interactive bingo,” said Beast Affiliates Marketing Consultant, Satya Mahapatra. “Affiliates get paid on player action on any of the products/games they play, including bingo, live casino and classic casino.”

The Beast Affiliates program is being launched with an exciting player promotion, featuring a two week Oscar-themed Live Bingo Extravaganza. There will be live Oscar Bingo, Oscar prizes, cash and hundreds of other prizes to be won during this period.

Beast Affiliates is using a white label version of the Income Access affiliate marketing software solution to offer affiliates advanced tracking and reporting options, instant access to key analytics and a powerful interface that will manage earnings, communications, marketing tools, reports and user settings.

“This is the kind of affiliate program launch that has the potential to be very attractive, both for affiliates as well as players,” said Income Access CEO, Nicky Senyard. “Beast Affiliates is a reputable brand that puts a strong focus on affiliate and player retention. They also have incredible bonus deals, VIP offers and regular promotions to make sure their platform is always fresh and inviting.”

At BingoHour.com players can experience the excitement and energy of live online bingo with people from all over the world. Players can chat and compete for huge cash jackpots and prizes. Shootjack.com is one of the most popular live interactive bingo brands in the UK. In addition, it also has all the favourite classic casino games like roulette, blackjack, video poker, super 3D bonus slots, pachinko and a whole suite of other games.

About Beast Affiliates
BeastAffiliates.com is the affiliate program for Shootjack.com and BingoHour.com, two of the most popular online gaming brands in the UK. They offer generous payment plans and life time commissions for players. There are no hidden costs or negative carryovers and provide affiliates with the best support to make the most out of their traffic.

CONTACT INFORMATION
Tina Capreis
Beast Gaming
tina@shootjack.com

CONTACT INFORMATION
Nicky Senyard
Income Access
514-849-8595
www.incomeaccess.com

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Income Access Launches New Redesigned Blog

Mark John Hiemstra — Tue, 02 Mar 2010 14:34:36 +0000

MONTREAL, QC. March 2, 2010—Income Access has redesigned its blog with a new look and feel, enhanced navigation, new sharing and commenting features and revitalized content focusing on the eGaming industry.

The goal of the redesigned blog is to increase interactivity by allowing users to vote on blog posts and leave comments. Creating a space for affiliates and operators to voice their opinions with regards to all aspects of the eGaming affiliate marketing industry has been a goal of the Income Access team. With this redesign, they feel they have been able to construct an interactive and informative forum and encourage affiliates and operators to join in on the conversations at the blog, press room and event blog.

“As part of our philosophy of helping those working in the eGaming industry to reach their affiliate marketing objectives, we work hard to provide information that gives operators and affiliates the knowledge they need to be successful,” said Nicky Senyard, CEO of Income Access. “This new design is the first step in making that information and the ability to comment on it more accessible, and we’ll be working over the coming year to make it even better.”

The new blog will give users a more intuitive search function that makes finding content they are looking for even simpler. Income Access blogs are written by the affiliate marketing team, SEM team, marketing division and account managers, all of whom deliver content for affiliates and operators from a different perspective. Author bios will allow users to get a little more information about those writing the blogs, and those who want to follow a specific author will be able to do so from the bio page.

Visitors to the Income Access blog will be able to get involved in the conversation with new commenting features and functionality that have been added in order to easily share each entry in more than 200 social media channels. Visitors who like, or disagree with a blog entry will be able to vote on the content by clicking on “thumbs up” or “thumbs down” symbols.

The content on the Income Access blog will continue to provide operators and affiliates with tips on best practices for affiliate marketing campaigns, as well as information on how to effectively leverage the Income Access affiliate marketing software to improve their affiliate marketing programs.

Income Access has been developing affiliate marketing software since 2002 and currently sets the industry standard. Partnering with some of the biggest names in the eGaming business, Income Access is at the forefront of the industry and will be sharing and commenting on eGaming industry news on the blog.

The new blog design and functions went live on March 1, 2010, and Income Access invites all to come and check out the new design, read blogs related to the eGaming affiliate marketing business and take part in the discussions.

About Income Access
As a leader of the iGaming industry, Income Access is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 80 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet and Bingo.com.

CONTACT INFORMATION
Nicky Senyard
Income Access
514-849-8595
www.incomeaccess.com

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Centrebet Affiliates Announces Unique Policy that Manages High Roller Players for Increased Affiliate Earning Potential

Mark John Hiemstra — Thu, 18 Feb 2010 22:09:09 +0000

Montreal, QC. February 18, 2010—Centrebet affiliates is pleased to announce a new “High Roller Policy” designed to ensure that sports betting and racing affiliates earn regular commissions, by eliminating the negative impact of big wins on monthly earnings from High Roller players contained in their affiliate account.

The policy is the first of its kind to be implemented on a sports betting program, and stipulates that any player who wins over $1,000 in a month is essentially marked as a High Roller and then separated from an affiliate’s commission calculations, until their revenue totals are positive again. Standard High Roller affiliate practices in the past have been to simply remove the High Roller from the affiliate account–however this stops the affiliate from earning further revenue when the High Roller generates positive earnings over the balance of their lifetime of activity.

“We are confident that this new policy has had a huge positive effect for our partners, by having a direct impact on their monthly commission,” said Lee-Ann Johnstone, Global Affiliate Manager from Centrebet. “Essentially, this policy supports affiliates by ensuring that negative revenue generated from High Roller sports punters do not detract from positive revenue earned from the affiliate’s other players in the same month.”

Johnstone is confident that with their extensive player retention policy, they can afford to take the upfront risk inherit in this earnings model, allowing their partners to focus on managing their business and promotional activities, instead of worrying about depleting their potential earnings.

Using the Income Access software solution, High Roller players are tracked within the affiliate’s existing account. High Roller players are not removed from an affiliate’s account, but effectively separated from the balance of an affiliate’s portfolio. This is achieved with full data transparency in the affiliate admin area, until their revenue totals are positive again and the player is returned to the affiliate’s regular tracking pool. Further payments are then resumed over the lifetime of the player.

“We are constantly impressed by the innovation that Centrebet brings to their affiliate program and the extent to which they work to make it as profitable as possible for affiliates,” said Income Access CEO, Nicky Senyard. “This latest addition highlights their commitment to being a global leader in the sports betting affiliate industry, and by using a white label version of our iGaming software they are able to provide complete tracking and transparency—which adds to their credibility and reliability.”

Affiliate Guard Dog reviewed Centrebet’s terms changes anddeemed Centrebet Affiliates as affiliate-friendly, because Centrebet has provided full transparency with their new High Roller policy.

“We worked very closely with Andy from Affiliate Guard Dog to come up with the most affiliate-friendly terms possible,” said Income Access Affiliate Manager, Louis Deering, who is on the Centrebet support team. “I’m thrilled that we were able to successfully implement this pioneering High Roller policy and I’m confident that affiliates will be very excited both by the difference in their revenue and indeed the program’s performance.”

The feedback from Centrebet’s affiliates has also been overwhelminglypositive. “The High Roller Policy is a unique and much welcomed addition to Centrebet’s affiliate program that renews Centrebet’s rank as a must for players and affiliates alike,” said Pierluigi Buccioli from bookmakersreview.com.

About Centrebet
Centrebet is Australia’s best known online sports betting site, offering full service in 11 languages, over 4,000 sports and horse markets per week. Centrebet also offers a full suite of gaming products, including poker, casino and games, as well as competitive
commissions (20-40%) on all products and a no negative roll over policy. Affiliates benefit from a dedicated affiliate team recently nominated for six iGB Best Affiliate Manager awards, Income Access’ in-depth reporting and a constant stream of innovative promotions.

CONTACT INFORMATION
Lee-Ann Johnstone
Centrebet Global Affiliate Manager
+44 1305 780566
www.centrebetaffiliates.com

CONTACT INFORMATION
Nicky Senyard
Income Access
514-849-8595
www.incomeaccess.com

Global Live Casino Offers Affiliate Promotion: Win a Trip to the Fitzwilliam Club in Dublin, Ireland

Mark John Hiemstra — Mon, 08 Feb 2010 16:11:15 +0000

Montreal, QC. February 8, 2010—Global Live Casino affiliates have a chance to win a trip to the Fitzwilliam Card Club in Dublin, with a value of up to €1,000. For every depositing player that an affiliate refers to Global Live Casino between February and April 2010, the affiliate earns an entry in the draw. The more players an affiliate refers, the more chances they have to win!

The winner will be chosen by a random draw in May, 2010. Once the winner is chosen, the result will be posted on the affiliate section of the Global Live Casino website.

There are plenty of reasons for affiliates to promote this program. The Global Live Casino broadcasts live from the Fitzwilliam Club in Dublin. Players participate in real live game action that is broadcast via the Internet using DISTANCE GAMING™ technology. Results in games are not generated by a computer and cards are not dealt by a program. All action is live and players can watch dealers dealing cards, and see the results of each hand. Players can visit a real casino at any time of day, from anywhere in the world.

“This is just one more way for us to show our affiliates how much they are appreciated,” said Daniel Falk, Affiliate Manager/Marketing Manager from Global Live Casino. “We are dedicated to creating a mutually profitable affiliate program and it’s important to us that our affiliates are getting returns on the efforts they put in on our behalf.”

Global Live Casino is the only Vuetec site that offers free money vouchers for trying out the casino in real mode. These vouchers are used in lotteries and competitions for affiliates, in addition to being an activation/conversion tool for existing customers. The Global Live Casino commission structure is <€10,000 – 30%, €10,001-€30,000 – 35% and €30,001+ – 40%.

“We have noticed that affiliates enjoy the benefits of long-term players when referring to Global Live Casino,” said Nicky Senyard, CEO of Income Access. “And using the Income Access software has been a tool that they have used very well to manage their program and create some very profitable relationships with affiliates.“

As white label clients of Income Access, Global Live Casino is using a version of the affiliate marketing software solution that has been completely customized to meet their distinct needs. Designed to help build transparency in the affiliate-operator relationship, the Income Access suite of software solutions provides in-depth reporting features, customizable commission structures and language settings, as well as advanced marketing and communications tools.

About Global Live Casino
Broadcasting live from the Fitzwilliam Card Club, GlobalLiveCasino.com is the world’s foremost live online casino. They offer players the unique experience of participating in casino games with live video and audio, hosted by real dealers. As the dealer is live and players can see their cards when they are dealt, this increases the player’s trust factor. Customers are offered a 100% sign-up bonus, daily re-deposit bonuses and special promotions. Affiliates who join the Global Live Casino affiliate program are eligible for generous revenue share commission structures that can earn them up to 40% commission for the entire lifetime of their players.

Contact Information
Nicky Senyard
Income Access
+1 514 849 8595
http://www.incomeaccess.com

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Income Access Wins Best i-gaming Affiliate Network Second Year Running at iGB Affiliate Awards Ceremony

Mark John Hiemstra — Thu, 28 Jan 2010 23:41:02 +0000

Montreal, QC., January 28, 2009—The iGB Affiliate Awards have wrapped up in London and Income Access has walked away with best iGaming affiliate network in the industry for a second year in row. Income Access also won in the category of Best Non-Traditional Affiliate Program and affiliate manager Louis Deering won best affiliate manager in the same category.

The iGB Affiliate Awards is an annual ceremony that recognizes leaders and innovators in the iGaming Industry. Award winners are chosen based on industry popular vote and by a final committee. This year the ceremony was held in The Grange, St Paul’s Hotel, London, England.

There to accept the awards for the Best iGaming Affiliate Network and Best Non-Traditional Gaming Program was Nicky Senyard, CEO of Income Access. Nicky is in London for London Affiliate Conference, and will be at the Income Access stand at booths #82 and #83, from January 28-31. For both awards judges considered all aspects of product differentiation, global reach, usability, community and marketing.

“The core philosophy behind everything we do at Income Access has always been about fostering relationships,” said Senyard. “It is for that reason that this award is so special to us. To have our peers in this industry recognize us speaks to the fact that our team has managed to make our philosophy a reality.”

Nominated in the category of Best Sportsbook Affiliate Manager, Best Poker Affiliate Manager and Best Non-traditional Gaming Affiliate Manager, Louis Deering was also a winner at the awards show.

Upon hearing the news of his win in the Non-Traditional Gaming Affiliate Manager category, Louis expressed his gratitude to the people he works with. “I have a great time in my work, and as much as we have fun, we all work very hard in this industry to succeed, and I’m pleased to have been a part of the success of those I work with.” He went on to say, “Thanks for voting, and thanks for making my job so enjoyable!”

Income Access provides affiliate marketing software that can be customized to exacting specifications and leveraged to suit the needs of any iGaming business. The affiliate marketing software solution provides in-depth tracking and reporting as well as powerful marketing tools. It is the only software of its kind to provide language settings for every language. The Income Access affiliate network is comprised of more than 18,000 affiliates and over 80 iGaming operators, with a dedicated affiliate management team.

About Income Access
As a leader of the iGaming industry, Income Access is dedicated to providing solutions that are responsive to the needs of this sector. A commitment to innovation and customization has allowed Income Access to partner with over 80 operators across all gaming verticals. The integrated marketing solution includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access tailors its services to meet the specific needs and goals of its clients. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet and Bingo.com.

CONTACT INFORMATION
Nicky Senyard
Income Access
514-849-8595
www.incomeaccess.com

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SEGA Games Limited signs with Income Access Affiliate Marketing Software

Mark John Hiemstra — Thu, 28 Jan 2010 21:56:24 +0000

Montreal, QC., January 28, 2009— SEGA Games Limited, a wholly owned subsidiary of the renowned creators of some of the most popular games for the last three decades, SEGA Corporation, has launched into iGaming. Having adopted the Income Access affiliate marketing software to manage their affiliate website, www.SEGAPartners.com, SEGA Games is now inviting affiliates to join its new affiliate program, where it is introducing its SEGA Games brand, including SEGAPoker and SEGACasino.

“This is the first major video game and software developer of this magnitude to join the Income Access platform, and we’re very excited that SEGA has launched into iGaming,” said Income Access CEO Nicky Senyard. “This presents an incredible opportunity for our affiliates who will now have the chance to promote the trusted and reputable SEGA brand.”

This deal means that, at SEGAPartners.com, SEGA Games affiliates will gain access to in-depth tracking reports and an array of marketing tools to help them optimize their online marketing activities. Income Access software focuses on simplifying the relationship between operators and affiliates with segmented databases, streamlined communications and specialized reports. The software includes the support of a variety of creative types and accounting functions that allow operators to manage affiliate payments through one interface, so affiliate marketing is made easy. SEGAPartners will also assign a dedicated Affiliate Accounts Specialist to help affiliates grow their business.

“We’re confident that our advanced analytics, reporting metrics and marketing tools will power SEGA’s iGaming affiliate program to new heights,” said Senyard. “In turn, SEGA will be able to increase the ROI of their program, and make it that much more attractive to affiliates.”

A SEGA Games spokesperson said, “We will now be able to incorporate all of the group’s affiliate programs into one account interface, enabling affiliates to easily manage and promote the SEGA Games brands, SEGAPoker and SEGACasino. In addition, through Income Access we are now offering a comprehensive suite of reports including a monthly statement, brand report, tracker report and a deal report to keep affiliates up to date on the latest promotions.”

About SEGA Games Limited:
Sega Games Ltd. is one of the leading innovators in online gaming. As a wholly owned subsidiary of global entertainment leader Sega Corporation and licensed and regulated by the Government of Alderney, the group offers a variety of SEGA branded games. The group owns and operates www.SEGACasino.com andwww.SEGAPoker.com. Through SEGAPass, Sega Games Limited’s proprietary single wallet platform, customers can enjoy the benefits of playing at all of its online gambling destinations utilizing one user account.

CONTACT INFORMATION
Michael Hansen
PR Manager
SEGA Games Limited
Millennium House
Ollivier Street, St. Anne, Alderney
Email: mhansen@segagames.com

CONTACT INFORMATION
Nicky Senyard
Income Access
514-849-8595
www.incomeaccess.com

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Parlay Game Services Announces Lucrative Affiliate Promotion at Upcoming IGE and LAC

Mark John Hiemstra — Fri, 22 Jan 2010 15:39:52 +0000

Montreal, QC. January 22, 2010—Parlay Game Services is offering a special promotion featuring a minimum 35% revenue share to its affiliates from January through April 2010. Parlay’s affiliate program was launched by Parlay Entertainment in September, 2009, as an integral component of its Alderney-based Parlay Game Services (PGS) managed service solution. Parlay is also a co-sponsor of the Income Access booth at the International Gaming Expo (IGE) and the London Affiliate Conference (LAC), and Parlay representatives will be available to discuss opportunities that exist for affiliates as members of their network.

Parlay Game Services offers two affiliate programs through Income Access, specifically parlayaffiliates.com and bingoaffiliates.com. They currently feature six brands to promote – Windfall Games, AstroBingo, Bingonanza, BingoMania.co.uk, BingoRico and eyesdown.co.uk – with several more coming online in the next two months.

Parlay Game Services is at the top of the online bingo game, offering award-winning online bingo software that is widely regarded as the most advanced, flexible and reliable bingo platform available on the market. Since its launch, the PGS network has grown quickly and is the world’s first fully international network. With such a rapidly growing number of brands to choose from, it makes for a great choice for affiliates looking to market bingo products.

“As a leader in Internet bingo solutions, Parlay was looking to partner with another industry leader and Income Access was the obvious choice,” said Scott White, President and CEO of Parlay. “Their excellent reputation, sophisticated backend and strong support team has made this a natural and effortless partnership. The system’s flexibility and reliability allows us to offer a leading affiliate program that we are confident will expand very quickly.”

Anyone interested in learning more about the Parlay Affiliate program is encouraged to come by the Income Access booths during the conferences. We will be at booth #5270 during the IGE from January 26-28, and at booths #82 and #83 at LAC from January 28th through to the 31st. At the booth at LAC, affiliates can enter to win one of ten prizes offered on behalf of Income Access featured clients, including Parlay.

“We have a great relationship with Parlay and are looking forward to their involvement with us during these conferences,” said Nicky Senyard, CEO of Income Access. “Their affiliate network has grown by leaps and bounds because they offer very attractive products to promote with excellent commission structures and attractive bonuses.”

Using the Income Access affiliate marketing software allows Parlay to offer their affiliates access to in-depth reporting features and valuable marketing tools. They are using a white label version, which is customised to their specifications and allows them to tailor creatives, commission structures and reporting features for individuals, or groups which they can create within the system. This, in turn, allows them to focus on individual relationships and ensuring that affiliates are getting the individual attention necessary for successful affiliate marketing campaigns.

About Parlay
Parlay Entertainment Inc. is one of the pioneers and technology leaders in the online gaming industry. As the inventor and holder of Internet bingo patents, Parlay was the first company in the world to develop and deploy a commercial Internet bingo product. Parlay offers its customers a number of technology solutions which include the commercial deployment of its award winning software along with value-added Parlay Game Services managed solutions based in Alderney and North America. PGS includes hosting services, shared games and, in the case of PGS Europe, pooled liquidity across the European marketplace. Some of the world’s best known brands use Parlay solutions. Parlay’s head offices are located in Oakville, Canada. Parlay is licensed or certified to conduct business in Alderney, the United Kingdom, Isle of Man and Malta.

Contact Information
Trent Schwartz
Affiliate Manager
Parlay Entertainment Inc.
+1 (905) 334-6544
tschwartz@parlaygroup.com

Contact Information
Nicky Senyard
Income Access
+1 514 849 8595
http://www.incomeaccess.com

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